This is the 1st post in relation to our “JIVESTRONG” idea, first mentioned in episode 7 of the MindFull podcast.
Product progress updates are posted to this blog as items move from phase to phase of the design process. All relevant posts are also collected into a main product journal page. The JIVESTRONG journal page can be found here.
The Gentleman Podcaster deserves credit for this concept. A while back he sent me an email containing the following:
I noticed in an email that someone had misspelled live as jive and I made the leap to JIVESTRONG.
This is a strong, funny concept with equally strong tag lines, but I thought it would be great to first, incorporate the actual fonts and colours used with the LIVESTRONG brand; and second, make the absolutely necessary connection to the jive talkers from the movie Airplane. My response was as follows.
Oh god- JIVE strong? Love it. The graphic possibilities are endless, turkey!
I think we put a similar head silhouette in place of the logo, and then just switch out the L. Done and done.
To which Gentleman Podcaster Jason responded,
Shiiiiiiiiii man (awesome). I was actually thinking of airplane too when I came up with it.
Normally I’d do some sketching at this point, but I think the concept is there. The next step will be to find some good screen grabs to toy around with in photoshop. The next post on this future MindFull product will contain the results of said activity.
In the meantime, Enjoy these youtube videos of the jive talkers honing their craft!
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